Personal data and GDPR

We care about your privacy and strive to protect your personal data in the best possible way. This privacy policy explains how we collect, use, store and protect your personal data in accordance with Swedish and EU legislation, in particular the EU General Data Protection Regulation (GDPR).

What personal data do we collect?

When you use our webshop, we may collect different types of personal data, including but not limited to:

  • Name
  • Contact information (email address, phone number, etc.)
  • Delivery address
  • Payment information

Why do we collect personal data?

We collect and process your personal data in order to offer our services and fulfill our commitments to you as a customer. It may include the following purposes:

  • Processing and delivering your orders
  • Managing payments
  • communicate with you about your orders and customer service issues
  • Send you marketing materials and newsletters, if you have consented to it.
  • Improve and customize our webshop and your user experience

Legal basis for processing personal data

We process your personal data based on various legal grounds, including:

  • The performance of a contract with you as a customer
  • Compliance with our legal obligations
  • Legitimate interests, such as improving our services and marketing relevant products
  • Security and storage of personal data

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse or other unauthorized changes. We retain your personal data only for as long as necessary to fulfill the purposes of the processing or as required by applicable law.

Sharing of personal data

We may share your personal data with selected third parties in order to facilitate the delivery of our services and fulfill our commitments to you as a customer. Such third parties may include payment providers, delivery companies and IT service providers. We only share the personal data necessary for these third parties to perform their services.

Your rights

Under the GDPR, you have certain rights regarding your personal data. You have the right to request access to your personal data, rectification of inaccurate data, erasure of certain data and restriction of processing in certain cases. You also have the right to object to the processing of your personal data and to withdraw any consent you have given. To exercise your rights or if you have any questions regarding our processing of your personal data, please contact us at:

LennAA Tech AB
Sawmill Street 53
652 21 Karlstad
Corporate identity number: 559302-9225
E-mail: support@playiqlight.se

By using our online shop and providing your personal data, you consent to the processing of your personal data in accordance with this privacy policy.